We're the team powering online furniture sales
Plain is on a mission to transform furniture retail with purpose-built AI. Our solution requires no heavy development or technical know-how — just plug in, and we handle the setup, training, and ongoing optimization.
We’ve trained our AI on thousands of product catalogs, design principles, and real customer conversations so it can guide buyers through every step — from style inspiration to final purchase. Today, furniture brands large and small use Plain to deliver 24/7 personalized support, boost conversion rates, and gain actionable insights.
Introduce the team
Meet the team that will support you every step of the way — answering questions, making sure everything runs smoothly, and helping you (and your customers) succeed and stay happy.

Barys Malaichyk
Barys is a hands-on tech leader who’s built AI and e-commerce systems from scratch. He ensures our assistant is smart, fast, and built for scale.
Backed by Leading Investors
Strategic support from top accelerators, banks, and innovation hubs that believe in our vision for AI in the furniture industry.





Find answers to the most common questions about Plain.
If you're still deciding, this section can help clarify how our AI assistant works and how it can benefit your business.
All of them. Plain integrates smoothly with everything — from Shopify to fully custom e-commerce setups.
Nope. We handle the entire setup for you — no developers or technical knowledge needed.
Yes! You can try Plain free for 14 days.
Most clients see at least a 2x monthly ROI — often more, depending on your traffic and setup.
Of course! Just contact us — we’ll book a no-pressure demo call.
Yes. We’re fully compliant with all GDPR data privacy regulations.