We're the team powering online furniture sales
Plain is on a mission to transform furniture retail with purpose-built AI. Our solution requires no heavy development or technical know-how — just plug in, and we handle the setup, training, and ongoing optimization.
We’ve trained our AI on thousands of product catalogs, design principles, and real customer conversations so it can guide buyers through every step — from style inspiration to final purchase. Today, furniture brands large and small use Plain to deliver 24/7 personalized support, boost conversion rates, and gain actionable insights.
Introduce the team
A common concern a visitor experiences is how well will the product or service be supported.
Barys Malaichyk
Barys is a hands-on tech leader who’s built AI and e-commerce systems from scratch. He ensures our assistant is smart, fast, and built for scale.
Introduce the team
A common concern a visitor experiences is how well will the product or service be supported.
Taisa Mukha
Taisa is a product-driven founder with experience in top architecture and tech studios. She understands the real challenges of client communication and is passionate about building tools that solve them.
Barys Malaichyk
Barys is a hands-on tech leader who’s built AI and e-commerce systems from scratch. He ensures our assistant is smart, fast, and built for scale.
Martin Olczyk
Martin is an experienced investor with a strong track record in SaaS and design tech. He helps shape our growth with practical advice.
Peter Todd
Peter is a strategy expert who knows how to led revenue growth and market expansion across retail, trade, and contract channels. He brings sharp insight into what it takes to grow a furniture brand in competitive markets.
Peter Todd
Peter is a strategy expert who knows how to led revenue growth and market expansion across retail, trade, and contract channels. He brings sharp insight into what it takes to grow a furniture brand in competitive markets.
Backed by Leading Investors
Strategic support from top accelerators, banks, and innovation hubs that believe in our vision for AI in the furniture industry.
Find answers to the most common questions about Plain.
If you're still deciding, this section can help clarify how our AI assistant works and how it can benefit your business.
Plain is a furniture-focused AI assistant that boosts sales and improves customer experience. It offers: – AI-powered search & smart product recommendations – 24/7 customer support via chat – Instant design guidance – Checkout or inquiry collection in chat – Data tracking and analytics to improve performance
All of them. Plain integrates smoothly with everything — from Shopify to fully custom e-commerce setups.
Nope. We handle the entire setup for you — no developers or technical knowledge needed.
Yes! You can try Plain free for 14 days.
Most clients see at least a 2x monthly ROI — often more, depending on your traffic and setup.
Of course! Just contact us — we’ll book a no-pressure demo call.
Yes. We’re fully compliant with all GDPR data privacy regulations.