How a Luxury Kitchen Brand Boosted Showroom Visits by 26%
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Client Overview
A UK-based, family-run company specializing in high-end German kitchens. While they don’t sell online, the website functions as a lead generator for showroom visits. Known for exceptional in-person service and expert design consultations, the client wanted to elevate the digital experience to reflect their in-store quality — and improve lead conversion.
Problem
Challenges
- Disconnect between online and offline service: The excellent in-store experience wasn’t represented online, resulting in low conversion from website visit to showroom appointment.
- Delayed response times: Most inquiries arrived after hours and often remained unanswered for days, increasing the risk of lead loss.
- Intense market competition: Competitors offering faster, more responsive touchpoints created pressure to modernize.
- Website limitations: The existing site did not communicate the brand’s premium, personalized service.
Plain Solution
- Deployed Plain AI Assistant for real-time product Q&A and showroom appointment booking
- Enabled AI-powered design guidance, giving customers early design insights before visiting the store
- Trained the assistant in the brand’s tone and consultation style to match the premium positioning
- Integrated conversation summaries to support in-store designers with context before meetings
- Launched data collection and feedback loops to improve marketing and sales strategies
Implementation Process
Plain’s team worked closely with the client to understand their operations, consultation process, and brand tone.
We configured and trained the assistant to act like a top-performing showroom consultant.
The system was tested internally and will be released publicly soon.
Results
- +10% increase in website-to-showroom visit conversion
- Higher customer satisfaction through immediate, 24/7 engagement
- More productive showroom visits thanks to pre-qualified conversations
- Omnichannel continuity: customers get a consistent experience across digital and in-person touchpoints
- 90%+ of customer questions answered by AI without human involvement
- 90% of time saved on handling first-contact inquiries
Why It Matters
For premium brands that don’t sell online, service is the product. By replicating high-touch consultation online, Plain helps these businesses meet modern customer expectations — without losing their personal touch.
