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11 June 2025

“You Can’t Just Sell It.”

Why in-store sales magic doesn’t translate online — and how AI can help close that gap with real guidance.

You know the feeling.

A couple walks into your showroom "just browsing." Twenty minutes later, they’re walking out with a sectional they didn’t even plan to buy — and a smile on their face.  That’s not luck. That’s your team doing what they do best: listening, advising, guiding. Turning hesitation into confidence.  That magic? It’s hard to replicate online.

What Happens When Nobody Says Hello?

Your website can look great: the images are polished, the product pages are packed with detail. But something’s missing.

Visitors land. They scroll. They might even add a product to their wishlist. But then, no one asks what they’re looking for.  No one helps them weigh options. No one reminds them that “this will actually fit in your space.”

And it’s not your fault — most websites today are beautiful silent showrooms.  They show, but don’t sell.

Meet Your Newest Team Member

What if your site did say hello?  What if someone — or something — greeted every visitor, asked about their needs, and guided them through your collection like a seasoned associate?

That’s what Plain’s AI Concierge does.

It’s not a clunky chatbot. It’s your digital salesperson:

  • Asking smart questions
  • Surfacing the right products
  • Offering design guidance
  • Nudging people toward booking a showroom visit or completing checkout

All in your tone of voice. All without interrupting your team’s day.

And It Works — Really Well

Brands using Plain’s AI Concierge have seen:

  • 3–5× higher conversion rates
  • Significantly fewer drop-offs
  • More qualified showroom traffic

And they didn’t have to touch their web design — just added one smart layer.

You’ve Mastered the Showroom. Now Own the Web.

You already know how to close the sale in person.  You’ve trained your team to read the room, tailor suggestions, and build trust.

Now, let’s bring that same experience online — available 24/7, for every visitor.

Because if your site isn’t guiding customers... it’s losing them.

Ready to meet the digital version of your best salesperson?

Want a demo? We have it!

Get a Plain demo. Try it, test it, and explore how it can boost your sales and support — all for free.
Request a demo

Learn more about us
and our technology

Learn more and familiarize yourself with the topic of AI in sales

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Find answers to the most common questions about Plain.

If you're still deciding, this section can help clarify how our AI assistant works and how it can benefit your business.

Plain is a furniture-focused AI assistant that boosts sales and improves customer experience. It offers: – AI-powered search & smart product recommendations – 24/7 customer support via chat – Instant design guidance – Checkout or inquiry collection in chat – Data tracking and analytics to improve performance

All of them. Plain integrates smoothly with everything — from Shopify to fully custom e-commerce setups.

Nope. We handle the entire setup for you — no developers or technical knowledge needed.

Yes! You can try Plain free for 14 days.

Most clients see at least a 2x monthly ROI — often more, depending on your traffic and setup.

Of course! Just contact us — we’ll book a no-pressure demo call.

Yes. We’re fully compliant with all GDPR data privacy regulations.

Still have questions? Let’s Talk

We’d love to show you how Plain can fit your business.
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