Although traffic is healthy, the site converts at below-market rates (< 1 %) and must offer more guidance for complex, fitted items such as second-hand kitchens.

• Low checkout conversion: Fewer than 1 % of visitors complete a purchase inquiry.
• Complex buying process: Customers struggle to evaluate dimensions, style and installation for fitted furniture.
• Slow response times: Most questions arrive after business hours and remain unanswered for days, risking lead loss.
• Brand perception: The site lacks the personalized, high-trust service needed to reassure buyers of second-hand products.

• Plain AI Assistant: Engages, qualifies and converts visitors through natural, 24 / 7 conversation.
• AI Design Intelligence: Helps shoppers visualise layouts, fit and style before committing.
• Brand-aligned dialogue: Assistant trained in the company’s tone to reinforce trust.
• Real-time product Q&A: Instant answers on stock, sizing, delivery and installation.
• Conversation analytics: Segmentation, drop-off analysis and actionable insights for continuous UX and marketing improvement.

Plain gathered detailed information on workflows, tone of voice and design standards. The assistant is being trained to act like the brand’s top sales & design specialist. 

Public launch scheduled shortly.

Buying a second-hand, fitted kitchen is complex and high-stakes. Plain replicates the reassurance of an in-store expert online, guiding shoppers, removing friction and converting curiosity into confident purchase inquiries — all while freeing the team to focus on logistics and growth.